Ecomagination is a business strategy that is delivering results.

Ecomagination is a business strategy designed to drive innovation and the growth of profitable environmental solutions while engaging stakeholders. We invest in innovation through both our own R&D efforts and outside venture capital investments. The resulting products enable GE and our customers to reduce emissions while generating revenue from their sale. Combining profits and energy savings, we continue to invest in environmental solutions, perpetuating the cycle.

Specific targets have been established for each of three target years: 2008, 2010, and 2012. We have already exceeded our 2008 commitment, reducing GHG intensity by 30%.