Grow Revenues
Our ecomagination portfolio has grown from 17 products to more than 80 products today. 2008 revenues reached $17 billion, an increase of 21 percent over the prior year.
| 2004 | 6 |
|---|---|
| 2005 | 10 |
| 2006 | 12 |
| 2007 | 14 |
| 2008 | 17 |
GE launched ecomagination as an environmental solutions program driving awareness that improving environment impact is good for business. The initiative's growth has come from providing our customers with products that improve their operating performance and reduce environmental impact. The potential of this mutual benefit is significant. Not only have ecomagination products generated growth for GE, but they have also become a catalyst for innovation and a new dialogue in business as a whole.
Highlights of ecomagination products and services
To ensure that product introduction is met with a high degree of integrity, GE employs a rigorous qualification process to evaluate and approve ecomagination products. GE’s process began with establishing a clear standard for ecomagination products based on two criteria. Ecomagination offerings are:
Products that significantly and measurably improve customers':
1. Operating performance or value proposition and
2. Environmental performance
or services that substantially enable such improvements.
These criteria work in tandem. At the heart of this standard is GE’s belief that "green is green" — that by investing in and developing environmentally advanced products and services, GE will deliver solutions that increase customers' ability to compete and win. GE also created the Ecomagination Product Review process that quantifies a product's environmental impacts and benefits. To assist in the process, GE receives third-party quantitative environmental analysis and audits of GE’s product claims.
